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A case study with the Vulcan SC-350

Short story: The idea behind the business


Sophie loves making gifts with a personal touch. For Valentine’s Day, she wanted to create a special surprise for friends and family – personalized candles with individual messages and motifs. After a little research, she discovered the Vulcan SC-350, a machine with which she can produce high-quality stickers and labels. A small idea quickly turned into a profitable side income: Sophie now sells personalized candles via Etsy, Amazon and her own online store – and has thus built up a simple but effective business model.

014Business model: Personalized candles with stickers

 

One of the easiest ways to start a business is to enhance existing products with personalized elements. In this case, we take simple candles and make them unique with high-quality stickers or labels.

Calculation: The costs and the profit per unit:
Items Costs
Candle (IKEA) 1,00 €
Stickers (72 pieces/sheet: €1 = €0.014 per sticker) 0,014 €
Packaging & shipping 6,00 €
Total costs 7,014 €
Retail price: 12,90 €
Selling price (profit) 5,88 €

💡 Important: Personalized products sold are excluded from exchange, which reduces the risk of returns!

Variant 1


Business without investing in your own devices


If you don’t want to buy a Vulcan SC-350 straight away, there are alternatives:

    1. Use a print service provider – now with Vulcan as a partner!
      You can create designs, have them printed and cut out by us.💡Use our own printing service! We have all the necessary equipment and produce your designs on matt or glossy, high-quality Vulcan labelstock sheets. Your stickers or labels will be dispatched on the same or next day This means you can respond quickly to customer orders without having to invest in machines yourself.
    2. Use Etsy and Amazon stores: Instead of creating your own website, you can start on existing marketplaces and test whether the idea works.

📩 Order info: Visit us at www.vulcantecpro.eu or write to us directly! 🚀

Advantages:
✔ No financial risk
✔ Low start-up costs
✔ Focus on marketing and customer loyalty

Disadvantages:
❌ Longer production time
❌ Less control over quality and delivery times
❌ Lower profit margin

Variant 2

The business with investment in its own machine (Vulcan SC-350)
If you want to be profitable in the long term, it’s worth taking production into your own hands.
Items Costs
Vulcan SC-350 5.290 €
Printer (OKI or Canon) 1.000-2.000 €
Design software (Illustrator, CorelDRAW, Canva) 10-30 €/month
Etsy/Amazon fees 5-10 % of the turnover
Material (sticker paper, candles, packaging, shipping) Approx. 1,000 € – 2,000 €
Total costs for the start approx. 6,000 € 7,500 €
Advantages:

✔ Full control over design & quality
✔ Lower production costs per unit
✔ Faster delivery as everything is done in-house

Disadvantages:
❌ Higher initial investment
❌ Responsibility for the entire production

Marketing strategy

How do you sell your candles successfully?
1️⃣ Use platforms
  • Etsy: Perfect for personalized gifts, low start-up costs.
  • Amazon Handmade: Greater reach, greater competition.
  • Own webshop (e.g. Shopify, WooCommerce): More independence, but also more effort.
2️⃣ Social Media & Content Marketing
  • Instagram & Pinterest: Post inspiring pictures & videos of personalized candles.
  • TikTok & Reels: Show production, share customer interactions, post DIY ideas.
  • YouTube & blog: Post instructions for candle design to generate reach.
3️⃣ Cooperations & influencers
  • Collaboration with micro-influencers who promote gift ideas.
  • Send personalized candles as PR gifts to bloggers and YouTubers.
Conclusion: Is the personalized candle business worthwhile?

Yes, definitely! With low start-up costs you can already build up a profitable business. Investing in your own machine such as the Vulcan SC-350 is worthwhile if you want to produce larger quantities and achieve higher margins.

💡 Our tip: First test the idea with an external print service provider (e.g. with us) and then switch to your own machine when the business is established. This way you minimize your risk and can start with low costs.

Would you like to get started?

1️⃣ Create a few designs for stickers
2️⃣ Buy some cheap candles for a test run
3️⃣ Sell them via Etsyor Instagram
4️⃣ Scale your business with your own machine! 🚀

Do you have any questions or would you like individual advice on using the Vulcan SC-350?
👉 Contact us at www.vulcantecpro.eu

With the Vulcan SC-350, you open the door to a world of creative possibilities where you can design not only personalized candles, but also a variety of other products. Imagine how your designs capture the hearts of your customers while you take control of the entire production process. Whether you’re creating trendy stickers for parties or customizable stickers for gifts, the versatility of the Vulcan SC-350 allows you to unleash your creative potential while building a sustainable business. From the initial idea to the ready-to-sell product, you can realize your vision while combining a passion for crafting with a profitable business.